Introduced in 1951, Black Velvet Canadian Whisky is named for its signature, velvet-like texture. The brand was initially known as “Black Label,” but after Jack Napier, the original distiller, sampled the first batch, he changed the name to Black Velvet to reflect its uncommon velvety taste and smoothness.

This smooth quality is the result of using crystal clear Canadian water, plus the finest rye, grains, and corn, the whisky is painstakingly distilled, blended at birth, and put up in premium oak barrels to gently mature. Black Velvet has maintained a loyal following since its inception.