Dugyeonju is a traditional rice wine that is made with azalea flowers. It is a subtly sweet, pale yellow drink with pleasant azalea notes. Dugyeonju is mostly associated with Myeoncheon-myeon, and it is traditionally made with azalea flowers collected from Amisan Mountain and spring water sourced from Ansaem spring.
The process, which can last for up to one hundred days, involves fermenting glutinous rice with nuruk starter, dry azalea petals, and water. Dugyeonju has a centuries-old tradition, and it is considered a medicinal drink. It is mostly enjoyed as a seasonal drink, usually made in spring when azaleas are in full blossom.